A Buyer-Side Perspective, Built From the Inside

Rafei & Co was founded on a simple observation: the property market has long been designed to favour sellers, while buyers are left to navigate one of the largest financial decisions of their lives with limited representation.

​

After years working within the property ecosystem — alongside selling agents, developers, consultants, and industry professionals — our founder gained a clear view of how outcomes are shaped behind the scenes.

​

Sellers benefit from structured pricing strategies, negotiation expertise, and professionals whose sole objective is to maximise value on their behalf. Buyers, by contrast, are often required to compete in public, make decisions under pressure, and rely on instinct rather than strategy.

​

Rafei & Co was created to rebalance that dynamic.

​

We exist solely to represent buyers — bringing discipline, perspective, and professional advocacy to the acquisition process. Our role is to remove emotion from negotiation, reduce unnecessary risk, and ensure our clients are supported by the same level of expertise that sellers have always had.

 

We do not chase volume, listings, or transactions. We focus on outcomes — providing buyers with clarity, confidence, and a strategic advantage in a market that rarely offers it by default.