Rafei & Co was founded by Zane F. Al’Rafei to rebalance a property market that has long favoured sellers, while leaving buyers to navigate complex decisions with limited representation.

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Zane’s background is not in selling property — it is in acquiring it.

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For more than 10 years, Zane has been actively involved in property development and acquisition, sourcing opportunities off-market, negotiating under pressure, and assessing value where others see constraint. Working from the buy-side has given him a clear understanding of how outcomes are shaped behind the scenes — by pricing strategy, timing, leverage, and negotiation discipline.

 

That experience defines how Rafei & Co operates today.

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Zane approaches property not as a transaction, but as a strategic decision — one with long-term financial, lifestyle, and opportunity implications. His role is to remove emotion from the process, provide clear judgement, and ensure buyers are represented with the same level of expertise sellers have relied on for decades.

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As a principal-led advisory, Zane personally oversees every acquisition undertaken by the firm. Client numbers are deliberately capped, allowing each engagement to benefit from senior involvement, discretion, and considered execution.

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Rafei & Co exists for buyers who understand the cost of getting it wrong — and value experience, perspective, and disciplined decision-making when it matters most.